Discussion: Can Ciara Revive Her Career At This Point?
Can the Princess of Crunk & B still save her struggling music career after two unsuccessful albums back to back?
By: Taren Vaughan
In this day and age, you can’t just be a singer and be successful. You have to have the “It factor” that sets you aside from the rest. Whether it be dancing, playing an instrument or patenting a fashion style, artists have to bring it to stay afloat in such a competitive industry. And Singer Ciara managed to find her place with ease.
Coined “The Princess of Crunk & B”, her debut album Goodies was a hit, selling over 2.7 million copies nationwide, featuring the likes of Missy Elliott, Ludacris and Petey Pablo. Her sophomore album, The Evolution, was just as successful, keeping CiCi’s career thriving. Not only was her music addictive behind the beats of Atlanta producer Jazze Pha, her dance moves were just as sick, drawing her comparisons to the iconic Janet Jackson and the late Aaliyah.
Two albums later, Ciara’s career started to take an ugly down turn. Leaving Jazze Pha and changing up her whole image, her third album, Fantasy Ride, flopped like a fish out of water. In 2010, she had fans going with the Ride video featuring Ludacris, taking it back to her earlier days with the vicious dance moves. The old Ciara was on her way back and expectations were high. But unfortunately, Basic Instinct tanked, leaving fans disappointed yet again. And the blame was placed on Jive Records for their lack of promotion.
The last two albums that she dropped weren’t chart toppers but she assures fans that some good stuff is on its way. In an interview she did with Sway in the Morning, Ciara spoke about her upcoming project and how this one wasn’t going to be rushed:
“It’s just really about the vibe, and I’ll just tell you that it’s a good vibe going. It’s really important for me to take my time with this record and it’s important for the whole team. It’s really, really good energy,”
Ciara has joined forces with Epic Records alongside Producer L.A. Reid. And he even thinks she may be on to something this go round, showing her love on Twitter:
“@Epic_Records gaining some traction! @karminmusic @TheRealCashOut @1future @CherLloyd and next up… @ciara,”
Ever since she parted ways with Jazze, her success hasn’t been the same. And her image has transformed into something that we clearly know is not her style. Foregoing her sneaks and fitted caps for a pair of stilettos has caused her career to suffer and leaves people questioning whether the street dancing songbird from the A can get back to her old self again.
Will the CiCi we grew to love ever show her face again? Or is she about to see another album tank?