By: Amanda Anderson-Niles
It’s been a big year for women of color and daytime talk shows. Queen Latifah’s show continues to slay in ratings and reviews. And of course controversial gossip queen Wendy Williams’ show has been renewed for several more seasons thanks to her stellar ratings. And now it appears that more women of color are coming to daytime talk. As we reported recently, Tamar Braxton and Tamera Mowry-Housley’s talk show “The Real” had a test run in several top markets during the spring. And the ratings from the test run were so impressive that FOX has decided to pick up the show for a full season.
According to Deadline, the daytime talk show which also includes a panel that consists of comedienne Loni Love, Adrienne Bailon, and Jeannie Mae will return in Fall 2014. The site also says that the show had lots of success with women in the key age groups in which daytime talks shows are targeted to, so bringing it back was a no brainer for the network. The site reports:
Across all seven markets in which it aired, The Real, considered a younger, ethnic take on The View, improved at least +2 share points over its lead-in among all women demos, showing a rare strong growth in both the traditional daytime demo of women 25-54 as well as the younger women 18-34 group (+50% over the May 2013 time period share among women 18-49 and +40% among women 25-54).
Congrats to Tamera, Tamar, Adrienne, Loni and Jeannie on getting picked up by FOX.