Publishers Confirm Kim Kardashian’s Magazine Covers Aren’t Selling Well & Blame Kanye
By: Amanda Anderson-Niles
Is Kim Kardashian’s popularity declining? It was already confirmed weeks ago that Kim’s fiancé Kanye West isn’t as popular as he used to be, considering his album sales have been dismal and he’s struggling to consistently sell out stadiums as of late. But now a new report claims the reality star isn’t so popular herself these days, and magazine publishers are noticing it even more than anyone else.
According to the New York Post, magazine covers which feature Kim, another Kardashian or the whole clan are seeing a drop in sales. And this drop started not too long after Kim hooked up with Kanye. The publication writes:
“It’s over. The fatigue factor has really set in,” one magazine publisher told me. “None of the Kardashians, either alone or together, is selling.”
Sources say Jann Wenner paid $110,000 for a heavily retouched photo of Kim Kardashian in a white bikini, which he splashed on the Dec. 23 cover of Us Weekly under the headline, “My Body Is Back.”
But the glossy, which usually sells about a half million a week, sold fewer than 400,000 copies, an insider with access to circulation reports told me.
The Post writer goes on to say that drops are also being experienced with other popular publications, such as Life & Style and Star. Publishers say the numbers are only dropping when they feature the Kardashians.
Interestingly enough, publishers seem to think it’s Kanye that is hurting the Kardashian’s popularity. However, media experts think the real issue is that the reality TV family is everywhere and the public has grown tired of them.