By: Amanda Anderson-Niles
We told you recently we weren’t buying the reports put out by the Kardashian camp that suggested the Kimye Vogue cover would outsell Beyonce and Michelle Obama’s and some Kardashian affiliated sites were even claiming that the couple would push out 500,000 copies in sales.
Apparently the real numbers are way lower than the projections.
Page Six reports:
Early estimates were saying the controversy was going to push sales to the 400,000-to-500,000 level, easily outselling the 355,000 copies that Beyoncé sold on newsstands for the March 2013 cover, and also eclipsing the year-ago April cover of Michelle Obama that sold around 269,000.
Now, as the “Kimye” issue goes off sale and real numbers begin to trickle in, it looks like actual sales will fall way below early estimates.
“The trends for Kim K. are definitely better than the prior month with Rihanna, to the tune of 20 percent better,” said Josh Gary, vice president at Mag Net Data, who uses scan data from wholesalers that cover about 98 percent of the market.
“I’d argue that if you peg last year’s Michelle Obama at 269,000, this issue will net out around 250,000,” said Gary.
To sum it all up, Kimye’s cover will not outsell Beyonce’s nor will it outsell Michelle Obama’s. In fact, the Kimye issue is expected to pull in fewer numbers than the average Vogue issue (the average issue usually pulls in 269,740 copies sold), making it a certified flop.
This sounds about right since it was also confirmed months ago that magazines that feature the Kardashians on the cover have dropped drastically in sales as of late.