Rumor Control: Jay Z & Beyonce’s Tour is Not Flopping
By: Amanda Anderson-Niles
Kardashian affiliate Radar Online recently claimed that a Ticketmaster source informed the site that ticket sales for the “On The Run” tour were struggling and the tour was pretty much flopping horribly.
But Billboard actually has receipts that show otherwise and according to the music publication, the tour is on pace to rack in $100 million from just 19 shows:
Sources close to the Live Nation-produced tour tell Billboard that, as of June 17, the tour has racked up about $86 million in ticket sales and is on a pace to gross close to $100 million from just 19 shows. The source says attendance is on a pace to top 850,000 tickets sold, and a Live Nation rep confirmed to Billboard last night that the tour is indeed nearing that threshold. That’s a whopping nightly take of $5.2 million, and an average attendance of nearly 45,000 per show — well more than two sold-out arena shows would generate in any given market. Numerous shows are sold out, and Live Nation cites “unprecedented” VIP and platinum ticket sales.
Two days later, Live Nation offered this statement to Billboard: “The On The Run Tour opens next Wednesday in Miami’s Sun Life Stadium to over 48,000 fans, then rolls to Cincinnati to a sellout crowd of more than 37,000 fans, and on July 1st more than 50,000 fans will pack Boston’s Gillette Stadium. With sellout nights across North America, these first three shows are indicative of the strong demand. Overall, the tour has sold well over 750,000 tickets, grossing more than $90 million, and has unprecedented VIP and Platinum ticket sales.”
So what does this mean? Well so far the OTR tour will end up being one of the most successful tours of 2014. Not too shabby.
Interestingly enough, Radar Online was also the same publication that claimed Kimye’s Vogue cover was on pace to break records and outsell Beyonce and Michelle Obama’s. That turned out to be a lie though, big time.