By: Amanda Anderson-Niles
Kimye’s wedding made headlines months ago, and it was reported that the E! cameras were rolling and the footage could possibly end up in a future episode of “Keeping Up With the Kardashians.” However, the show has been struggling in the ratings department this season, and E! put out a press release declaring that the finale and “Kimye wedding” pulled in whopping ratings but that couldn’t be further from the truth.
The press release reads:
E!’s power-house combination of the definitive hit pop culture series’ “Keeping Up with the Kardashians” and “#RichKids of Beverly Hills” served to bolster the network’s ratings over Labor Day weekend. As one of cable’s biggest shows, the two-part season nine finale of “Keeping Up With Kardashians” – featuring the family’s events leading up to the wedding of Kim Kardashian – reached 5.8 million total unique viewers on August 31 (9-10:30 pm) and September 1 (9-10 pm). Sunday’s premiere hit season highs across key demos, including Total Viewers (2.8 Million), Adults 18-49 (1.9 Million) and Adults 18-34 (1.2 Million), increasing roughly +10% over the 9th season opener with Total Viewers, Adults 18-49 and Adults 18-34. This airing also marked the most-watched original episode in over a year among Total Viewers (August 2013) and most-watched among Adults 18-49 and Adults 18-34 since the 8th season premiere (June 2013).
Interestingly enough, the press release reads like damage control because the network is bragging about the ratings of two separate days.
While the first part of the KUWTK finale amassed 2.8 million viewers, the second part of the finale aired on Monday night, and it only pulled in 2.1 million viewers while part two of the “Love and Hip Hop Atlanta” reunion pulled in a whopping 4 million viewers on its first broadcast alone. So KUWTK finale viewership actually dropped off significantly after the first part.
And “Love and Hip Hop Atlanta” isn’t the only black reality show burying KUWTK in ratings. RHOA has been outdoing the Kardashians in the numbers game for the last two seasons. In fact, KUWTK’s average ratings is currently 2.30 million. So that means the season finale’s ratings were mediocre and the “Kimye wedding” did not increase ratings by much. And that’s most likely why E! was forced to add up the ratings for both Sunday and Monday’s airings to make the ratings sound more impressive.
But the Kardashians are still a force to be reckoned with. Even though Kim’s reality show is on the decline ratings wise, she still has something to be happy about. The reality star was just named British GQ’s Woman of the Year. Not too shabby.