Rihanna Gets a New Gig


Rihanna Gets a New Gig

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Photo Credit: Instagram

Photo Credit: Instagram

By: Amanda Anderson-Niles

We told you weeks ago that it was rumored that Rihanna was just days away from inking a million dollar deal with Puma, and now it’s been confirmed that the deal is now official.

Just Jared writes:

The 26-year-old entertainer will be acting as the Creative Director for Puma’s Women’s Training Category beginning in the new year and it will be a multi-year partnership between her and the brand!

Be sure to look out for RiRi‘s new ad campaigns with Puma, which should hit sometime in the new year.

Rihanna is currently at Puma’s headquarters in Herzogenaurach, Germany for her first creative session with the design team.

“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values Puma strives for: to be Confident, Brave, Determined, and Joyful. With a strong portfolio in football, running, and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come,” Björn Gulden, CEO of Puma, said in a statement.


Congrats to Rih Rih.

Amanda is a TV junkie with a passion for all things reality television. She's from Decatur, GA.


  1. julyol1972

    December 16, 2014 at 8:03 pm

    I already saw her post some cream – colored pumas on her IG that have my name all over them. Get that money Rih!!!!

  2. Tea

    December 16, 2014 at 8:09 pm

    I’m so proud of her and Bey.

    • Queen

      December 16, 2014 at 8:20 pm

      Me too. It’s always nice to see black artists doing well.

  3. My Fave Ends Careers

    December 16, 2014 at 8:10 pm

    She’s on pace to become the next mogul. Get it Rih!

    • Navy

      December 16, 2014 at 8:31 pm


  4. Get Busy

    December 16, 2014 at 8:14 pm

    Get money.

  5. Anonymous

    December 16, 2014 at 8:19 pm

    Like I said on the Lil Wayne post, Jay Z makes sure everyone in his circle makes real money. Rihanna will be a mogul when it’s all said and done.

  6. Heather B.

    December 16, 2014 at 10:20 pm

    This is a good move for her.

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