Will Laila Ali’s New Beauty Line Be A Knockout?

Phenomenal female boxer takes her shot in the beauty industry.

By: Taren Vaughan

As of now, there is not much that WBC Female World Super Middleweight Champion Laila Ali hasn’t done. From taking down opponents in the ring to her work as a philanthropist, this boxing beauty is not scared to try her hand at just about anything. And she has just recently revealed to the world what her new business venture will be.

After appearing in the ever so famous “Got Milk?” ads and being an advocate for Palmers Cocoa Butter products, Ali has now found her very own place in the world of cosmetics. Her new line was launched earlier this month at the ECRM Skin, Hair & Ethnic Hair Care Tradeshow down in Orlando, Florida. Although this may be news to many, Ali assures consumers that this is not her first experience when it comes to this area:

“I’ve always been into beauty care. At 16 I was a manicurist in a nail salon,” “I’ve always had this vision to expand into a full line of products.”

So what will set the champ’s line aside from the rest?

The line not only consists of your normal beauty products like make-up, fragrances and skin care items. Laila Ali has decided to take it a step further by adding hair products to her line. The Laila Ali Professional Hair Care Products consists of shampoos, conditioners, styling gels and much more. Questioned on numerous occasions about the products that she used on her hair and skin, Ali thought it would be best to put all of these products under one entire line.

She has also mentioned that the products on her line are “earth-friendly, non-toxic and high quality”. In other words, you will not be deceived or disappointed by what she has to offer. Just like with her professional athletic career, Laila Ali takes her new project very seriously. And she plans on spreading the word to potential consumers through all types of media avenues. While she is attempting to heavily promote her new cosmetic line, Ali continuously encourages women to depend on their natural beauty by maintaining healthy diets and drinking plenty of water.

When it comes down to all of her activities, boxing may be her forte. But it seems as though Laila Ali may have much success with this one. She has the experience, not to mention a business degree that she received from Santa Monica College. Laila Ali has made a lasting impression in the ring. And now she is attempting to make one in beauty care as well. Ali’s beauty line will officially hit stores this September.

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