By: Amanda Anderson-Niles
Nicki Minaj is the most relevant female rapper of the new generation of commercial Hip Hop. While many only thought she’d have a good 15 minutes of fame, she’s had not only 2 platinum albums, but several multimillion endorsement deals and a diverse fan base that most female rappers would ultimately die for. No matter how people feel about the Head Barbie and Young Money Heavyweight, she has proven that she is indeed a true force to be reckoned with. Despite her undeniable success, not everyone is sold that Nicki is merely successful in a time when artists aren’t really selling many records because of talent alone.
Accused for relying on a sexy image watered down a tad with cartoonish antics and interesting wardrobe selections; most view Ms. Minaj as nothing more than a gimmick queen. Many question if Nicki would have ever had the huge amount of success she’s had if she didn’t have that booty, and a very sexy wardrobe.
In a recent interview with Showbiz Spy, Nicki denies relying on sex appeal to push records:
“That’s not what I’m about at all. I’m no different to any other girl out there in that way. “I’m all about rapping, writing and acting — nothing else.”
Although we wish female rappers didn’t have to resort to sexed up personae to sell records and achieve cross over success, it’s laughable that Nicki manages to say any of this with a straight face. The Head Barbie sells sex with just about every bizarre outfit she rocks on stage, and just about every music video she’s been in lately. Her lyrics are usually laced with sexuality, and the sad part is no one would probably be talking about her now had she refused to be another female rapper who depends on sex to get by.
As more and more female rappers try to get in the game by using the same antics and the flashing of their female genitalia, can we really be surprised when the tired strategy really begins to work for them?
What are your thoughts? Is Nicki Minaj depending on sex appeal to push records and stay relevant?