Universal Picture’s Battleship grossed only $25.3 million dollars in its opening weekend.
By: A.J. Niles
Universal Picture’s Battleship, Rihanna’s first blockbuster movie, is being labeled a disappointment by many critics. It seems that movie goers agreed, as the summer blockbuster failed to dethrone The Avengers and meet financial expectations. According to The Hollywood Reporter, ‘Battleship’ cost over $200 million to produce and was expected to bring in between $35 – 40 million in its opening weekend.
Battleship’s international gross of $226.8 million provides some cushion, but it needed a strong domestic performance to end up in the black. A $25.3 million opening means the movie might not clear $70 million or $80 million over the long haul domestically, resulting in a notable loss for Universal and sparking plenty of Monday-morning quarterbacking within the studio about what went wrong.
There’s already speculation that Battleship, starring Taylor Kitsch, Rihanna, Brooklyn Decker and Liam Neeson, will follow the same course as Disney’s John Carter, which debuted to $30.2 million in March and topped out at $71.8 million domestically. Overseas, John Carter, also starring Kitsch, earned $200.6 million. The pic resulted in a $200 million write-down for Disney.
Battleship, a science fiction film based off the Hasbro board game of the same name, did well with the older crowd, with 66% of viewers over the age of 25, but not with those that are considered apart of Rihanna’s fan-base.
Could this be a sign that Rihanna’s star power is fading? Many of her critics would consider this another miss-step in a series of miss-steps that includes her supposedly going behind her label’s back to record records with her ex-boyfriend, Chris Brown. However, Rihanna did land at number four on this year’s Forbes Magazine’s “Top 100 Celebrities List,” grossing over $53 million, behind Jennifer Lopez, Oprah and Justin Bieber.
What are your thoughts? Do you feel that ‘Battleship’ Flopped this weekend? Did you go see the movie?