Rick Ross Gets Dropped by Reebok

Photo Credit: @richforever Instagram
Photo Credit: @richforever Instagram

By: Amanda Anderson-Niles

As we reported recently, Rick Ross is currently under fire for his controversial lyrics in Rocko’s song “U.E.O.N.O.” In the song, the rapper bragged about putting molly in a woman’s glass of champagne and taking her back to his home to have his way with her. To many, the verse just sounded much like a date rape strategy, and even after the rapper apologized for the lyrics on his Twitter account, a petition and protest over his endorsement with Reebok continued to move forward. Although several rappers have spoken up and showed support for Rick Ross’ right to free speech, it now appears that Reebok has now decided to drop its deal with the rapper. In a public statement released to media entities all across the board, the company confirmed that it has cut all ties with Rick Ross. The statement reads:

“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross.”


The news of Reebok severing ties with Rick Ross comes just hours after rapper Rocko confirmed that he is replacing Rick Ross’ controversial verse with verses from other artists. A new version sporting a verse from Wiz Khalifa has already debuted on various blogs.


    1. LOL! Lil Wayne only takes shots at black women. Had he said something about ALL WOMEN and pissed off white women, he’d go down fast. But the little gremlin knows better…

      1. You are so right. It’s sad these black rappers can put down black women and have no kind of blemishes in their careers, but the moment they offend white women, their pockets suffer. I wish black women would stand together and organize movements like these against artists who attempt to put us down. But sadly, too many of us whether keep supporting these trashy artists who don’t respect us.

  1. I’m really happy about this. These rappers need to understand that they can’t say and do what they want, contrary to belief.

  2. Wow. This is why you speak up for what you believe. Sometimes you really can change things you don’t like.

  3. Proud of Reebok for releasing such a strong statement agree with it 1000 per cent! Shame on Ross for refusing to take responsibility for his words! He knows those fatherless children in the ghetto emulate the junk he and all these other clowns put out there

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