Beyonce Debuts New Music in H&M Summer Commercial

Photo Credit: H&M/YouTube
Photo Credit: H&M/YouTube

By: Amanda Anderson-Niles

Beyonce is back to business as usual. The superstar and successful singer is slated to drop a new studio album this year, and currently on her sold out Mrs. Carter World Tour. Despite staying busy with her Pepsi endorsement and upcoming film Epic, Beyonce is still teasing her fans with small glimpses of her new music. Some of her biggest critics have suggested Beyonce went back to the drawing board musically due to the controversy caused over her “Bow Down” track, but in her own way, Beyonce has opted to shut down the rumors and performed her “Grown Woman” song live for the first time ever during her Paris show. So now that it’s been possibly confirmed that Beyonce isn’t scrapping any of the music we’ve heard in the last few weeks, it’s perfect timing for her to drop a new commercial with H&M and debut some more new music.

Beyonce appears in the summer commercial for the heavyweight fashion retailer. While the singer rocks her fabulous bikini body, in the background plays her new song “Standing on the Sun.” The track was written by Sia, and the clothing will be available in May at H&M stores.

Beyonce says:

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements—fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

 

Check out the one minute and thirty seconds long commercial below:

15 comments

  1. I like Bey, but this is getting annoying. She just now starting performing new music on tour, keeps releasing snippets of songs, and won’t release a full song. Like, what the hell? What’s the hold up? We know she’s going to slay. Put out some music officially and commit to a release date for the album already. This is too much.

Leave a comment

Your email address will not be published. Required fields are marked *

YOU MAY LIKE

Discover more from Urban Belle Magazine

Subscribe now to keep reading and get access to the full archive.

Continue reading