By: Amanda Anderson-Niles
Jay-Z’s new deal with Samsung was confirmed last night and according to the details revealed in several reports, the rapper will give away one million copies of his upcoming album “Magna Carta Holy Grain” a few days before the official release date for select Samsung devices. The tech company also confirmed more insight on the making of the album will also be revealed through an app, which will be available for download later this month. While the deal itself puts more millions into Jay-Z’s pockets, it’s also being claimed that the deal will also guarantee Jay-Z another platinum record. And with super producers such as Timbaland and Swizz Beatz contributing to the new music, many are highly anticipating the new album. However, music producer A-Trak is not impressed and he made that clear on his Twitter account. According to him, the deal is nothing but a symbol of greed and he even claimed Jay-Z was “corny” to agree to it.
That Samsung sh*t is corny.
He later elaborated to fans of Jay-Z:
@LowKeyUHTN because jay doesn’t need to strike these kinds of deals. There’s no story there. No betterment of either brand. Just greed.
@LowKeyUHTN I just think he isn’t a visionary artist anymore so all he can do is make $$$ deals. It’s not fresh.
@Nigel_D I do a ton of brand collabos. I’m in ads for Grey Goose and Adidas and Uniqlo. If it’s fresh it’s fresh. Jay’s sh*t is not fresh.
@LowKeyUHTN if he was working with brands that people naturally connect with him rather than HP, Duracell and Samsung, it would make sense.
@LowKeyUHTN and the fact that he’s striking all these deals as his creativity is tapping out makes it feel artificial. No story.
@LowKeyUHTN hip hop is everywhere. Jay-Z is everywhere. It’s not as if he was putting on Jay Elec or J Cole. He’s just flexing muscle.
@LowKeyUHTN the reality is, Samsung is gaining more cool points from this than Jay is. And he should be wiser than that.
In rare form, Jay-Z tweeted a series of messages regarding the criticism surrounding his new deal with Samsung and the reports suggesting the album is already platinum given the specifics of the partnership. He also made it clear that he and Kanye are changing the rules of the Hip Hop game:
If 1 Million records gets SOLD and billboard doesnt report it, did it happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII
Kanye West “lead single” projected on buildings worldwide #newrules #magnacartaholygrail
J Cole app for listening session. Don’t talk just listen..#newrules
Wale up next week #newrules
Ok that was my yearly allotment see ya’ll 2014..#newrules #magnacartaholygrail