Jay-Z’s Samsung Deal Guarantees Platinum Album After All?

Photo Credit: Facebook
Photo Credit: Facebook

By: Taren Vaughan

Jay-Z causes RIAA certification rules to change? Jay-Z keeps on proving himself to be a sound businessman despite what his critics have to say. Jay’s Roc Nation Sports agency’s roster has grown as NBA star Kevin Durant became the first male professional basketball to sign with the agency. Much like his wife Beyonce, Jay-Z’s fans are more than ready for his new album “Magna Carta Holy Grail” to drop. From what has already been revealed from the album, Jay-Z gets deep as he talks about his fear of not being a good father to Blue Ivy on track “Jay-Z Blue” and he comes for Lil Wayne for dissing Beyonce in song “La Familia.” And Jay-Z caused more excitement with the way he delivered the news of the multi-million dollar deal he landed with Samsung. Jay’s new deal leads people to think the rapper’s new album will reach platinum status with ease seeing as though he will be giving away one million free copies of “Magna Carta” to select Samsung device owners days before the album officially hits stores. But a representative for Soundscan says the album isn’t guaranteed to go platinum due to the Recording Industry Association of America’s album certification rules.

Looks like things are about to change now as Liz Kennedy, the Director of the Communications and Gold & Platinum Program of RIAA, revealed in statement that the company is revising its rules as the company’s move was inspired by Jay-Z’s “Magna Carta” album giveaway.

She writes:

“For us, the move prompted a re-examination of our historic Gold & Platinum (G&P) Program award rules.  As we dug through the records of audits, re-reviewed rules and consulted with our auditing firm of more than thirty years, Gelfand, Rennert & Feldman, we discovered one rule disparity that no longer makes sense.

“We think it’s time for the RIAA – and Gelfand, Rennert & Feldman – to align our digital song and album certification requirements. That’s why today we are officially updating this rule in our G&P Program requirements. Going forward, sales of albums in digital format will become eligible on the release date, while sales of albums in physical format will still become eligible for certification 30 days after the release date.

“Not only do we believe it’s sensible and logical to align digital album rules with those we have maintained for digital singles since the program’s inception, we also consider today’s move in line with our larger efforts to modernize the G&P Program to reflect the new music marketplace.   In May we announced the integration of on-demand streams to the program to more broadly recognize online demand for songs.”

With these changes taking place, Jay-Z just might get his platinum album after all.

12 comments

  1. This is a dope move here. Who else can sell one million records without a single dropping before a release.

Leave a comment

Your email address will not be published. Required fields are marked *

YOU MAY LIKE