By: Amanda Anderson-Niles
Rapper Kendrick Lamar has another studio album on the way, and he recently stopped by Hot 97 to dish on his new music and his incredible success in the music industry thus far.
Interestingly enough, he got real candid on album sales and revealed he feels black people don’t support their own artists enough nowadays.
“We’re in a music game where black people don’t necessarily support the artist like they like should. Period. And you wonder…they don’t buy the music. Because we don’t believe in it like we should. And then you wonder why country artist Taylor Swift can go out here and do these numbers because they believe it. And not even making it a numbers game. They wholeheartedly believe in what she’s doing.
“And not just saying for myself. But for the other artists that doing they thing and new artists that’s coming out…have they on lane. Make that connection. Don’t make it all about the money or about the dollar…how many singles you can sell…how many albums. Make the connection some way. Make people say, ‘This is Hip Hop. This is our culture. We stand by it. We gon believe in it.’ Rather than jumping on the next artist when they feel like you don’t have the hottest song on the radio no more.”
Check out the video below. It’s a really good interview.