By: Amanda Anderson-Niles
Rapper Iggy Azalea is still celebrating her new engagement to Lakers star Nick Young, however her tour mishap may begin to overshadow the good news.
Apparently sources are telling Billboard Iggy’s tour wasn’t cancelled due to her needing a break, but low ticket sales.
…AEG Live never put its full marketing support behind the tour, the company’s senior VP Debra Rathwell tells Billboard. “As we were not able to fill the support slots on the tour in the fall, due to so many artists already having commitments and working this summer, we had not advertised or promoted the new shows since last winter,” she says.
Still, Rathwell adds, “The dates were selling well and were going to do fine,” despite multiple sources who shared figures with Billboard suggesting that certain dates were only 20 percent sold. CAA and AEG stood by Azalea’s creative decision to take a break and did not explore a move to smaller venues — “there was no reason to do so,” Rathwell adds.
In a nutshell, Iggy’s team claims ticket sales were doing just fine before the plug was pulled, but Billboard got its hands on actual numbers that showed sales were actually weak, and things got worse when Iggy’s supporting acts Nick Jonas and Tinashe jumped off board (Tinashe later joined Nicki Minaj’s successful The Pinkprint Tour).