Tyrese wrote the following on his Instagram account:
#TAG the mainstream stations and on air personalities that need to see this!!! I need answers! Open Dialogue……. Please keep it clean…. I love this song…. I downloaded…. Adele’s song “HELLO” was #1 most added to Urban AC radio – my song SHAME is #1 again Billboard for the 4th time on Urban AC Radio and has NOT been played on ANY pop or mainstream radio stations YET…… Maybe I’m crazy – but I would LOVE someone to explain this to me…… Anybody? Radio has power…… Of course….. Why does pop and mainstream radio choose to create limits on Urban Artist.?? You can’t expect anyone to supper, run to a store, stream or download my #BlackRoseAlbum if they don’t know it exist….. #RawTruth is always uncomfortable
Some of Adele’s fans were angered by Tyrese’s message, so they clapped back with the following:
You are delusional…this has nothing to do with colour and it is insulting to all the black people who have made it big…this is to do with talent and the more you keep making these horrendous claims it only makes you look more foolish and mainstream will continue to ignore you…wise King Solomon tells us even a fool can appear wise if he keeps his mouth shut
@tyrese Your such a hater!!! Jealous much?? No one cared about that song shame. Ppl bought that album bcuz u begged!!!! The foolish people that bought it cuz they thought they were saving rnb lol I totally unfollowed you after you made all those pathetic videos begging for people to buy ur music. Now tht u have nothing going on u wanna hate on adele. Everything is black and white with you!!! You are a true racist. To think I used to be a fan.?
When some of Tyrese’s fans tried to defend him and clap back at those who called him racist, his critics didn’t back down:
Omg do u think you know him? You tell me what anyone gains from being racist?? He throws up the race card any chance he can. Maybe he needs to realize Adele is just a better artist, and stop worrying about petty stuff. Cuz honestly hes known more for acting than singing. Adele is on a whole diff level so not sure why hes crying. Artists make drama sometimes to stay relevant. I dont c other black artists crying bout it. Just him. N like i said he begged people to buy his music, never have I felt so much pressure to buy music. Actually pushed me to not buy it. People like Tyrese are the ones keeping racism alive. Sam smith has an awesome voice of course hes gnna get played. Your friend Ty needs to stick w acting. Such a hater.
Despite the backlash, Tyrese refused to back down and wrote the following in response while posting a photo of Stevie Wonder:
I’m fighting everyday to get what you started back on track…… Love, conviction, real musicianship, real lyrics, and singing from the bottom of your heart…… I’m catching a lot of heat, but I’ve sparked dialogue and that’s all that really matters in the end…. Change is always uncomfortable…..