By: Amanda Anderson-Niles
Rihanna is without a doubt one of the biggest artists in the music industry as of right now, and when she usually adds her name to something, it’s expected to be a success. Rihanna has already had lots of success with her fashion collection with River Island in which pieces sold like crazy online and at retail stores, but she had an even bigger week with her partnership with MAC Cosmetics as her signature “RiRi Woo” lipstick sold out online in only three hours. Clearly, Rihanna’s fans are loyal and we totally understand why she has decided to affectionately refer to them as the Navy, so it’s shocking to learn that her 777 Documentary which just aired a couple of days ago on FOX did pretty dismal in ratings. Although many expected Rihanna’s numbers to be higher than Beyonce’s were for her HBO documentary Life is But a Dream considering that Rihanna’s special aired on a major network, Rihanna fell short. Hip Hop Wired reports:
Rih Rih’s mini-documentary snatched 1.8 million in the target demo, a ratings massacre in comparison to NBC’s The Voice, which had 11.9 million viewers. Overall the Fox network finished a distant fourth place among its network competitors.
Aside from being a “flop,” 777 didn’t fare well with critics either. The Hollywood Reporter noticed that one very big part of the tour (the journalists on board going crazy) was given a new flip. “Instead of revealing the entertaining tumult that characterized the 777 Tour, the documentary crew has chastened the experience in the editing room, glossing over the rioting incident and the long hours spent waiting around for Rihanna to finish lingerie shopping in Paris.”
Makes sense. Rihanna is not a strong performer, so her documentary wouldn’t do well. People want to watch people who can put on a real show and not just strut on stage and grab their crotch in cute outfits all night.
LOL.
That’s it? I thought she would get more viewers than that.
Rihanna’s own fans know her performances aren’t worth a documentary I see. However, I’d tune in if she ever did a reality show that wasn’t centered around her “performance abilities.” She’s a riot personality wise.
What happened Navy?
Ouch. Meh, it was about her tour. That alone didn’t sound interesting because she’s no Beyonce or Micheal Jackson. Now if she did one on her life, more people would tune in for that I think.
That Rihanna Reign lets up when it comes to documentaries…
I know I definitely didn’t watch. #shrugs
She can’t even show up to her own concerts on time, so who on Earth wants to watch an entire “documentary” on her concerts? Not me, and obviously not most people.
Not surprised. At all.
Of course it flopped. She may think she’s better than Beyonce, but she’s really not. She has her own lane and selling out world tours in minutes and bringing in record breaking ratings for a documentary is not her lane, that’s Bey’s lane. 😉
I see a stan war getting ready to go down. *grabs popcorn and smacks loudly*
It’s so annoying that stans of Bey and Rih won’t let both be great at the same time. There’s room for both to slay and we NEED both to slay!!!! Black women stop doing this!!!!
Why compare any of these singers they are all in there on lane. Bey and Rihanna both are on top of the game. Bey has her fans and so does Rihanna. Every time I turn on the radio it’s at least 2 to 3 Rihanna songs playing. Also the time her Docunentary was on so was Love and Hip Hop ATL. I honestly didn’t see any advertisment for her documentary until the day before.