By: Amanda Anderson-Niles
Nicki Minaj magazine cover sales are disappointing? Beyonce might be the queen when it comes to selling perfumes and she does still reign in selling magazines who tap the “Bow Down” singer to grace the cover, but it doesn’t mean that women of color as a whole have overcome their hurdles imagined of translating magazine covers into actual sales. Although Rihanna is without a doubt one of today’s biggest pop stars, she hasn’t managed to slay in magazine sales. And that’s pretty perplexing considering the public’s overwhelming interest in her fashion choices and on and off romance with R&B singer Chris Brown. People may flock in numbers to keep up with her most recent tweets and posts on her Instagram account, but the excitement isn’t the same when she graces the cover of some of Mainstream America’s biggest publications.
Interestingly enough, Rihanna isn’t the only starlet nabbing covers and still struggling to sell magazines. According to a new report, Nicki Minaj fares worst than the “Diamonds” singer. WWD, an authority figure in fashion publishing released its crunching of this year’s numbers so far and Nicki Minaj’s covers performed terribly:
Nicki Minaj is indisputably newsstand poison. Appearing on the April cover of Elle and in Teen Vogue in June-July, she sold the second fewest number of copies for both. Teen Vogue’s readers prefer male matinee idols — One Direction last year, and Justin Bieber in May (104,018).
The report goes on to once again confirm Beyonce pulled in amazing numbers as her March Vogue cover sold 355,397 copies. That’s about 60,000 more than First Lady Michelle Obama. That cover has already snatched up the label for the best selling issue of 2013.