According to Hits Daily Double, Drake and Future’s new mixtape may not sell anywhere close to 500,000 copies.
In fact, new projections figure the first week numbers will be in the 300,000 range.
And what caused the drop? Mixed reviews.
All Hip Hop writes:
The music industry website is now predicting WATTBA will move between 340,000 – 360,000 units. That range should still be enough to land Future and Drake at number one on the album chart. It would also give the collaborative effort one of the best first week sales for a Hip Hop album in 2015.
However, 350,000 units sold could be viewed as a disappointment for Drake considering the Toronto native’s last retail mixtape, If You’re Reading This It’s Too Late, sold 495,000 copies in its first week. Future’s most recent album, DS2, opened with 126,000 units sold.
The lower predicted sales could be the result of mixed reviews that are coming in for What A Time To Be Alive. The initial expectations were based on early sales as die-hard fans purchased the tape off iTunes as soon as it was released, but more casual listeners may have chosen not to purchase the project.
While the new number may be a significant drop from the initial projections, 350k is still a pretty solid first week.
In related news, Future has more to say about his ex Ciara in his new interview with XXL.
Apparently he feels like Ciara is being evil by bringing Russell Wilson around their son so much.
Peep the excerpt:
ON SPLITTING PARENTING
“I want to be able to judge him for myself. I want to judge the nannies that’s around my child. I don’t want to pay for a nanny that I never met, that I never got a chance to interview. That’s not the life I want for my child. I want to be involved 100 percent in all decisions made. This my flesh and blood. If I don’t want him to do something, there’s supposed to [be a] compromise or we supposed to talk about it. You not supposed to just go behind my back and do it. This is my son, too.”
ON CIARA HAVING THEIR SON, FUTURE, AROUND HER NEW BOYFRIEND, SEATTLE SEAHAWKS QUARTERBACK RUSSELL WILSON
“I’m telling you right now, I’m giving you two sides. Like, I’m cool with it. I’m cool with him being around him but certain situations, we all in the public eye, you can’t move around with my son a certain kind of way, you know what I’m saying? I feel like a lot of moves are just made out of just being evil, basically. Because, you know, the success of my album and you still want to make certain moves to take the spotlight off me a little bit and shed light on a negative situation. Why would you want to put light on a negative situation? Even if I didn’t care about it, the people have a way of looking at it. Why would you want to give these people an opinion on our kid? Why won’t we just let our child be a child?”
Future is so bitter.
Extremely.
Now if Ciara was doing all these interviews and bashing him all the time all the men would say she’s bitter but they don’t see anything wrong with this.
I can’t with him…call her and work it out. take her to court and petition for your rights. If you aren’t doing everything you need to do then it’s not her fault. Period
Not interested in the mixtape- heard it was bad. Future still sounds pressed over CC! Where r his other kids tho?! they’ve been dating too long for you to not have met him…. Move on scrub
He’s really hurt about her moving on. The nerve.
He’s another one who chases money more than he sees his own kids.
And Ciara will continue to remain unbothered. Next.
It’s losing steam because a lot of people have been saying it’s not that great. People are stingy with their coins when it comes to music. They don’t want to buy a mediocre album if they don’t have to.
All those kids he has and he brings women around them all the time. Boy stop.
It’s ironic to hear him talk about morals when he has multiple kids with multiple women.
I still haven’t heard it and I don’t plan to. I don’t like Future’s music and all he does is mumble on every song.
This is karma for all of the annoying Future Hive members. I bet they are still leaving emojis on Ciara’s Instagram.
Future Hive? That’s a thing? They can’t even be creative?
Future thinks he’s going to shame Ciara into leaving Russell. He ain’t slick.
He sounds so stupid it’s ridiculous. If he truly has a problem with this why hasn’t he called her or his attorney instead of doing an interview I just don’t understand. He has a top selling album and a mixtape with Drake why is he still talking about this. Bottomline his pride is hurt from people calling the baby Russell Jr and Ciara moving on he needs to let it go.
Oh my goodness this man is so butt hurt.
No, what’s evil is thinking a woman has no right to move on with her life after you spent most of the relationship cheating on her.
This mixtape won’t even be remembered a few years from now. Only a couple of songs stood out to me.
I heard “where ya at”..Honestly Drake sounded pretty good. Don’t know what the f..k future was saying. Switched channels mid-way thru the song..hate that Drake did a collabo with that clown. Still can’t understand all the hype with this b.a.n…I think alot of Future’s fan base is young females that thinks he’s cute..go figure. .smdh
So basically Future’s stans spent more time dragging Ciara with emojis than actually buying the album. That sounds about right.
It’s time for him to man up.
Nobody but Future and Ciara really knows what is going on between them. One is telling the truth the other is being fake and phony. Now can you tell who is who? lol
Future sounds like a bitter Betty, lol… It’s really funny to me????
I’m not at all surprised by these numbers. Future had a lot of buzz off DS2 (which I still don’t understand) but I think their fan bases are completely different. Drake sold 3 times more in his first week than Future did…this wasn’t a good mix at all.
As for Future’s comments on Ciara, this goes to show that money isn’t everything. He should be riding the wave of his album sales but he’s talking about an ex he wronged. Go figure.
Let this be an example for all males out there! If you don’t want your child being raised by another man then act like a man your darn self. Men need to do better & stop thinking it’s cute to have a dozen baby moms. Future sounds so butt hurt & full of himself. I’m not a Ciara fan but see nothing wrong with her having a good man around her son. Every kid needs a good father figure in their life.
I can’t believe people purchased that mixtape…first off who buys mixtapes ? second it seems like one song would be cool..maybe even 2 but then it would get extremely annoying.
It’s called Karma! Ciara doesn’t give two sh-ts about Future,but this immature man and his so called fans need to grow up and leave Ciara alone to live her amazing life with her amazing man.
But only women are bitter? He’s just upset that she’s paying him dust and upgraded to a worthy partner.
I’m sure he wouldn’t be mad if Ciara’s new dude was another bum like him. Men hate to see their exes upgrade.
All the negative press from that article is hurting him now professionally. People see through his behavior and they know he’s wrong for attacking Ciara. Plus the tape was just thrown together to make money.