Justin Timberlake’s Super Bowl Performance Slashes His Album Sales

That Grape Juice is reporting album sales for Justin Timberlake’s latest album have been slashed multiple times.

The overall sales for “Man of the Woods” will be well below an initial projection of 300,000 units.

That Grape Juice writes:

Historically the Super Bowl, with its 100 million+ viewers, is considered one of the most powerful promotional platforms in the world.

However, in an unprecedented development, it’s actually having an adverse affect on the album sales of this year’s Halftime headliner Justin Timberlake.

As reported, initial estimates for the ‘Man of The Woods’ LP (which were already lower than anyone would have imagined pre-release) were revised down to 300,000. Yet, they’ve now dropped–again.


This is dismal on several fronts.

First, not in recent memory has any Halftime headliner actually been impacted negatively by such mass exposure.

What’s more, when placed in context of Justin’s past performance (see: 900k opening for ’20/20 Experience) and initial industry forecasts for ‘Woods’ (700k), there’s no escaping it–this is a disaster.

And here’s what Hits Daily Double had to say just hours ago:

Though we initially expected it to bow as high as 700k+ (probably because we forgot to plug in our abacus), Justin Timberlake’s Man of the Woods (RCA) now appears on track for a first-week total in the neighborhood of 275-290k total. Streaming accounts for less than 20% of that total. JT’s Super Bowl halftime performance does not appear to have boosted the underperforming set.

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  1. Black people are the pulse of pop culture. If we don’t like someone, it’s only a matter of time before their run ends. Especially when they are imitating us through their craft. We decide what’s cool, what’s good. And that’s why it’s so infuriating when we beg for white people to validate us with their meaningless awards. Simply put, JT was already on thin ice for the Janet thing. But this whole going back to his white roots with this album, and using Prince to benefit his performance when he shaded him while he was alive…that was the final straw.

    1. Finally!!! Someone who understands that Blacks are the trendsetters of this world for the most part and if we don’t think something is popping , then it doesn’t do well.

  2. His image has taken a few hits. It also didn’t help that he abandoned the formula that always made him successful which is having lead singles with popular black rappers as a feature.

  3. He went from being projected to sell 700,000 to 250,000? Ouch. He can either learn from this or keep being tone deaf to the criticisms, which angers people even more.

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