Watch: Rihanna Releases Very Controversial ‘BBHMM’ Video

Photo Credit: YouTube/Instagram
Photo Credit: YouTube/Instagram

By: Amanda Anderson-Niles

Rihanna will be dropping her eighth studio album sometime this year, and in the meantime the singer has folks talking plenty about her new video for “BBHMM.”

The video is bloody and pretty controversial.

Rap-Up writes:

Don’t mess with Rihanna. The record-setting superstar exacts revenge in the dark and deadly video for “B*tch Better Have My Money.” In the cinematic clip, which she co-directed with Megaforce, the bad gal goes gangsta and kidnaps a rich white lady in an elevator before carrying out her sinister plan. With the woman topless in the back seat, RiRi drives through the desert with her two female henchmen.

They charter a ship and get high and drunk in a motel room with their kidnapee by their side, but in the end, it turns out that the “b*tch” is Rihanna’s accountant (the kidnapee’s husband), who’s been spending her money on strippers and alcohol. She ties him up and brandishes a knife before unleashing a bloodbath. Rihanna wakes up the next day in the suitcase, totally n*ked and covered in blood and money after the cruel and unusual punishment.

 

Thoughts?

38 comments

  1. I stayed up to see it and I’m disappointed. I’ll brace myself for the Navy coming for me, but this video is trash. You can tell all she wanted to do was shock people, but it’s way too dark and I don’t have to ever see it again. And the song is still not her best. I don’t know what’s going on this era but it’s been one disappointment after the next.

  2. Now I f-ck with Rih the long way but this is some f-cked up sh-t. It’s like Precious for me. It’s the kind of sh-t you only have to see once. The ending..

  3. I think people were expecting some pop and kiddy friendly video but that wouldn’t even make sense considering the actual song. But I love it.

  4. I’m not feeling it. I think she had a good concept for the video but it just didn’t translate into a good video.

  5. Some of y’all are so dramatic. It’s only two black women doing the mainstream thing and winning right now so why put either of them down?

  6. Absolutely loved it! Very Quentin Tarantino-esque and the fact that she created the concept and co-directed speaks to her growth as an artist. Love that the song, and the concept meshed so well with what happened in her personal life. Killing the accountant in the end must’ve felt awesome after the fact that her real one nearly bankrupted her a few years ago. Brilliant job, brilliant video….hope it wins for best video of the year.

  7. Ummmm… kudos to her for taking the reins on this. That’s a big deal for her and I applaud that. I don’t care for the video tho. I get the lyrics and how they tie into the video, but I actually love this song – and when I’m out enjoying friends and libations and turn completely up when this comes on, this isn’t the vibe/mood I’m in. So artistically speaking, I guess it’s fine. But from the perspective of enjoying what I watched? Meh.

  8. Didnt like it loves most of her stuff but wasnt feeling this first and last time watching this

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