Kim Kardashian Goes After Beyonce, Again?
By: Amanda Anderson-Niles
We were the first blog to tell you the PR industry was buzzing about the Kardashian camp allegedly going after Beyonce back in 2012 when her romance with Kanye West was in its beginning stages.
Earlier planted stories always made Kim the victim, while Beyonce was painted as the big, bad diva who would act coldly towards the reality star when their husbands went on tour.
The Kardashian machine then cooled off on the media tricks, but things apparently picked back up once Beyonce and Jay Z skipped out on Kimye’s big wedding. Not too long after, the very private Carters were plagued with divorce rumors, kind of like the same ones Kim and Kanye are being bombarded with now which has resulted in even more press for Kim and a new spread with Balmain.
When Kardashian affiliate the Daily Mail isn’t busy trying to make Kendall Jenner and Chris Brown happen (the site is inaccurately referring to Chris as Kendall’s boyfriend now), it’s comparing the Carters to the Wests and of course the Carters would come up short in a Kardashian affiliated publication.
Social media has been on fire ever since The Daily Mail’s latest debacle…an article that states Kimye has replaced the Carters as the biggest power couple in the entertainment business.
It’s already obvious who pitched this article (we don’t even have to say it), especially since the writer makes sure not to make any mentions of Beyonce and Jay Z’s real accomplishments (like one of the highest grossing tours in 2014 and combined billion dollar net worth), but focuses more so on ElevatorGate, Instagram editing and likes.
The Daily Mail writes:
For in a year that Bey and Jay have faced rumours of marriage trouble and controversy over everything from their song lyrics to photoshopping Instagram posts, Kim, 34, and 37-year-old Kanye’s joint profile has been going from strength to strength.
Especially since they’ve firmly cemented themselves within the fashion clique as one of the world’s most stylish couples, counting Givenchy head honcho Ricardo Tisci as a close companion.
Indeed, it was Vogue editor Anna Wintour who gave them the first seal of approval, putting a wedding dress-clad Kim and a suited Kanye on the magazine’s front cover in April.
The edition featuring the power couple – nicknamed Kimye – sold an estimated 150,000 more copies than when Beyonce appeared on the cover the previous year.
…By May, when the couple married in a lavish ceremony at Forte di Belvedere in Florence, Italy, they were all anyone could talk about.
The wedding photograph, which they posted on Instagram, took four days of editing – an image-managing endeavour that paid off when it became the most ‘liked’ post ever on the social networking site.
Meanwhile Beyonce and Jay Z, who missed Kim and Kanye’s nuptials amid rumours of a falling out between the two women, were facing problems.
It’s also telling that the publication continues to claim that Kim and Kanye’s Vogue cover outsold Beyonce’s last cover by 150,000 copies even though magazine publishers already debunked that myth months ago and the Daily Mail refused to correct its faulty stats.
FYI, Kimye’s vogue cover was one of the lowest selling issues of Vogue.